Social Media Etiquette

Not that many years ago, when I first started using the Web as a participatory medium, there was such a thing as ‘netiquette’. Remember that? Funny how you don’t hear that phrase anymore (I always thought it was a bit naff anyway). I recall some very strict membership rules on some forums. These days, social media conventions and practices seem to be emergent and socially negotiated. Who was the first person to retweet using RT? How do these things form, develop and gain momentum?

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