Spreadable Media
The first instalment of Henry Jenkins’ new whitepaper with Xiaochang Li, Ana Domb Krauskopf and Joshua Green on ‘spreadable’ media has just been posted on his blog (with the remaining sections to follow). Largely situated within Jenkins’ continuing argument of a convergence culture, Part One describes how the biological metaphors of viral media and Memes Theory have been adopted to describe the transformation and mutation of media content in a participatory Web environment.
