Just a quick post in response to a question at my recent workshop regarding increasing blogging productivity. We can challenge the view that we need to blog frequently and regularly, but I appreciate how this expectation is based on a cultural norm that concerns new academic bloggers particularly.
I see three interrelated contextual factors that underpin an attempt to blog more frequently:
- The capacity to share ideas, thoughts, work in progress etc.
- The scope or range of blog post topics and themes
- The flexibility of the style or genre of blog posts
These constitute personal choices and circumstances that are fundamental to the aims and purposes of developing a blogging practice, and point to broader themes I’ve discussed previously on this blog and elsewhere. With these in mind, here are a few common practices that academic bloggers regularly employ, which can help increase blogging frequency:
You can break up long texts into several posts. These may have to be published consecutively and within a relatively short timeframe to ensure currency or maintain interest, though ‘occasional’ posts in a series around a common theme are also optional. Either way, these should be appropriately linked, within the posts and/or with a unique tag.
Repurposing comments into posts
Commenting on other blogs is a useful way to interact with other bloggers. It supports the participatory nature of the social web and connectivity within the blogosphere. However, in some cases, it may be desirable to repurpose an intended comment into a new post on your own blog (such as I did here), especially if it represents a substantive enough argument to warrant an entire post, or if you wish to shift the context. Whilst it is expected you provide a link to the original post, a brief summary within your text can be useful. Trackbacks often ensure a link to your post is provided on the other blog, though a brief comment with the link may be required.
Reproducing / annotating other blog posts
You can choose to reproduce significant excerpts from another blog post (or indeed, any text), annotated with summary text and/or your own arguments or thoughts. In reproducing other blog post texts (which quite a lot of bloggers do), you should ensure that they are appropriately attributed with a link to the original source (which not all bloggers do). And whilst many academics blog under a site-wide Creative Commons license, it is worth checking before reproducing any content.
Updating old posts
With their reverse chronological structure emphasising latest posts, blogs often get overlooked as key resources for ongoing documentation and reflexivity. Updating significant old posts (particularly in response to new ideas or opportunities) can revitalise key content and underline the role of the blog as a platform for professional development.
Posting quick and informal short ‘texts’ (such as quotations, event notifications, and Slideshare embeds) can help ‘fill-in’ between more substantial and time-intensive posts. Whilst these will add variation to your blog, some may consider them trivial or inappropriate.
If you don’t have time to blog, invite someone else. You can promote guest blogging by a call for posts or by approaching potential authors directly. And whilst we might associate guest blogging with high profile or group blogs (see below), inviting academic colleagues to contribute can add to the diversity of your blog and provide them with an opportunity to blog – perhaps for the first time – without the necessity to establish their own sites. Guest posts are sometimes themed and can be combined as serial posts. Whilst the content of posts can be informally negotiated during the publication process, it may be advisable to clarify any editorial constraints or changes you might impose with the guest blogger from the outset.
Group blogs are highly effective at sharing the responsibility for blog productivity across multiple authors and, as above, they can provide bloggers with an opportunity to contribute without the commitment to regular posting. Some academic bloggers republish posts from personal blogs on group blogs (often to reach larger non-specialist audiences), though this may require making changes to the texts.
Blog drafts and reserve posts
This final tip is more to do with maintaining regularity than increasing frequency. Many bloggers it seems, tend to have multiple drafts under development at any one time (which I discussed here), and having several blog posts ‘in reserve’ enables you to continue blogging during those busy periods when you can’t find the time.